After countless informal conversations filled with phrases like “we need to do something” and “if we join forces, we could create something truly special,” a defining moment finally arrived. One evening, just after finishing a long hospital shift, the idea turned into action. With a spark of determination, Bird turned to Ortiz and said, “What are we waiting for? This is the moment. Let’s take the leap—and figure it out along the way.”
The potential was undeniable. The resources were within reach. Ortiz already had a well-structured, virtual program running under Care4Us, and she had begun offering aesthetic procedures. The clinical foundation could be expanded with the internal medicine expertise brought to the table. Rosanna entered with a strong command of administration and operations, and Harold contributed his seasoned experience in marketing and sales strategy.
From that synergy, a powerful triad of services was born—weight loss, internal medicine, and aesthetics—each complementing the other, forming a comprehensive approach to wellness and confidence.
Even the name carried symbolism: the “B” from Bird and the “O” from Ortiz—two identities merging into one vision. The rest? It was a leap of faith fueled by mutual trust, shared purpose, and the belief that together, they could build something meaningful.
And so, they launched—boldly, collaboratively, and with a mission to transform lives from the inside out.
